The Human-Centred Design Process was conducted as part of the postgraduate course Design and Innovation Management at SWPS University.

Team: We worked in a team of five people with experience in different fields. Two designers, a production engineer with a passion for UX design, a digital marketer and a project manager.

<aside> ✋🏼 I was a team leader. I oversaw the phases of the project and the consistency of the process and represented our team at every level of brand development. In particular, I was responsible for qualitative research, testing and product development.

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Our task was to look for innovation in the chosen field, so we described our area of interest as follows:

Ritual - a set of repetitive activities that we can practise and that have a positive effect on the quality of our sleep.

Process summary

Discovery Research and analysis

research goals:

• to learn how does “two hours” before going to sleep look like ?
• to understand how does single day affect our sleep ?
• to learn what gives them pleasure and helps to relax
• to find out how do people trying to improve their sleep quality ?
• to learn about availability and willingness to use products to improve sleep quality,including apps / gadgets, but also supplements, herbs and pharmaceuticals

We did research in a completely new area of interest, without any product specifications or predictions. We decided to use:

👂🏼 IDI

We have conducted in-depth-interviews with

• Direct users: young adults with sleep problems (10).
• Professionals: Doctors (5) and pharmacists (3)

To understand users' motivations and habits and to gain insights for idea generation. As well as, learn details about sleep disorders and common practices.

During that process, I ran my first interviews with users. I was responsible for conducting 5 out of 18 IDIs.

📊Desk research

We conducted:

• Market research in the early stages of the discovery phase.
• Benchmark study during product development.
• Analysis of trends and signals of changes.

This allowed us to understand the specifics of the wellness market, determine the direction of development and reinforce the values we wanted to offer.

In this particular case, we divided our tasks equally. Each of us was responsible for delivering the same number of brands and products for research.

Insights:

We have addressed several significant findings that have helped us to define the development path.